Ms In Flora [artwork]
Canva bought Serif in March this year. Serif is the company behind the popular Affinity suite of creative software, which includes Affinity Designer, Affinity Photo, and Affinity Publisher. The acquistion was valued at several hundred million dollars. It represents a strategic move for Canva to enhance its offerings and compete more effectively against Adobe's long-standing dominance in the design software market. The Affinity suite is recognized for its robust capabilities that rival Adobe's flagship products: Affinity Designer competes with Adobe Illustrator Affinity Photo serves as an alternative to Adobe Photoshop, Affinity Publisher parallels Adobe InDesign. Adobe transitioned to a cloud-based subscription model in 2013, officially phasing out its traditional perpetual licensing with the launch of Adobe Creative Cloud. This shift allowed Adobe to introduce updates more frequently, moving away from the previous 18 to 24-month upgrade cycle. As of November 2023, the pricin...